Profile Summary:

Dr. Mihir Pathak is associated with NPCCSM since August 2007. He is proficient academician having Ph. D. in Management and MBA with marketing specialization. He has also cleared UGC NET. He is taking care of numerous curricular & co curricular activities for student development. He also served as Head of the Department from October 2023 to May 2025 and contributed in determining the academic framework, student development activities, institutional collaborations and other administrative work.

Dr. Mihir Pathak is keen to work towards effective curriculum development and related activities to make students industry ready for their future endeavour. His teaching areas include Marketing Management, Research Methodology, Principles of Management, Business Statistics and Import Export Management, Indian Knowledge System.

Academic & Professional Experience:

• Assistant Professor (Since 2007) – N.P. College of Computer Studies & Management, Kadi
• Head of Department (October 2023 to May 2025) – N.P. College of Computer Studies & Management, Kadi
• Sales Officer (May 2007 to August 2007) – Deepak Cements and Chemicals Ltd.

Research & Publications:

Some of the important research contribution of Dr. Mihir Pathak is in the field of digital marketing, consumer behaviour, retail management, religious influences in marketing, and the services industry.

Some notable publications include:

• Article Title: Changing Landscape of Indian Retail (Opportunities & Threats) at one day national conference on 9th March, 2008 | Year: 2008 | Journal Title: Globalized World and Emerging Business Issues | Organized by: Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit MBA College, Visnagar

• Article Title: A Study on Impact of Service Quality Dimensions on Customer Satisfaction with respect to Telecommunication Service Users in Ahmedabad and North Gujarat | Year: 2017 | Journal Title: International Journal of Research in Commerce, Economics & Management | ISSN: 2231-4245 | Volume: Vol. 7 (2017), Issue 06 (June)

• Article Title: A Study on Impact of Customer Satisfaction on Customer Loyalty with Respect to Cellular Service Users in Ahmedabad and Mehsana Cities in Gujarat State | Year: 2017 | Journal Title: Researchers World Journal of Arts, Science and Commerce | ISSN: 2231-4172 | Volume: Vol. VIII (2017), Issue 2 (8) (April)

• Article Title: Effect of Religion on Selected Aspects of Consumer Behaviour: An Exploratory Study of Gujarati Consumer | Year: 2018 | Journal Title: International Journal of Research in Engineering, IT and Social Sciences | ISSN: 2250-0588 | Volume: Vol. VIII (2018), Issue 10 (October) | Impact Factor: 6.565

• Article Title: A Study on Brand Loyalty of the Customers towards Online Shopping Sites in Ahmedabad District, Gujarat | Year: 2019 | Journal Title: International Journal of Research in Engineering, IT and Social Sciences | ISSN: 2250-0588 | Volume: Vol. IX (2019), Issue 1 (January) | Impact Factor: 6.565

• Article Title: A Study on Customer Loyalty towards Cellular Service Providers in Ahmedabad and Mahesana Districts of Gujarat State | Year: 2019 | Conference: 11th International Conference on Emerging Perspectives, Practices and Research Trends on Sustainable Development and Growth | Date: January 4–5, 2019 | Organized by: Faculty of Management Studies, Ganpat University

• Article Title: Understanding Influence of Social Media Advertisement on Purchase Intention among Youngsters | Year: 2024 | Conference: Transcendence….Xenz – A National Conference on Elevating India’s Business Landscape Exploring Sustainable Development Opportunities through Technology Transformation by 2024 | Date: March 1–3, 2024 | Organized by: Faculty of Management, Kadi Sarva Vishwavidyalaya

• Article Title: Role of Social Media Advertisements in Shaping Purchase Intentions among Young Consumers | Year: 2025 | Journal Title: Journal of Sales, Service and Marketing Research | e-ISSN: 2582-7804 | DOI: https://doi.org/10.46610/JSSMR.2025.v06i01.003 | Volume: Vol. 6, Issue 1

Key Skills:

• Academic Enhancement & Coordination
• Curriculum Development
• Student Mentorship & Career Guidance
• Effective Communication and Organization Skills

Workshops/conferences/seminars/Training / FDPs Attended:

Dr. Mihir Pathak has enthusiastically participated in several of national workshops, faculty development programs and quality improvement programmes covering research methodology, statistical analysis using software, advertising creativity, and teaching effectiveness.

Names  of  Seminar/ Training/ Summer  Institute/Refresher’s  Courses/  Symposia  attended  

• Name of the Seminar: A seminar on “Contemporary Issues in Media and Communication” | Date: 18th November, 2007 | Location: S. V. Institute of Management, Kadi | Sponsored by: Institute

• Name of the Seminar: One Day National Conference on “Globalize World and Emerging Business Issues” | Date: March 9, 2008 | Location: Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit M.B.A College, Visnagar | Sponsored by: Institute

• Name of the Seminar: Faculty Development Programme on “Research Methodology and SPSS” | Date: April 23–24, 2010 | Location: S.K. Patel Institute of Management and Computer Studies | Sponsored by: Institute

• Name of the Seminar: Faculty Development Programme on “Promotion of Culture of Quality through Research” | Date: March 21–23, 2012 | Location: Knowledge Consortium of Gujarat, Department of Education, Government of Gujarat; PSSHDA College, Kadi | Sponsored by: UGC

• Name of the Seminar: Quality Improvement Programme on “Effective Teaching” | Date: 8th–9th November, 2012 | Location: P. S. Science and H. D. Patel Arts College and S. V. Institute of Computer Studies, Kadi | Sponsored by: UGC

• Name of the Seminar: A Workshop on “Promotion of Culture of Quality through Research” | Date: 1st–3rd March, 2014 | Location: Ashwinbhai A. Patel Commerce College, Gandhinagar | Sponsored by: Institute

• Name of the Seminar: Faculty Development Workshop | Date: 18th–22nd March, 2014 | Location: Career Shaper | Sponsored by: Institute

• Name of the Seminar: Faculty Development Program titled “Research Methodology: The Doctoral Study Perspective” | Date: 23rd March, 2014 | Location: S. V. Institute of Management, Kadi | Sponsored by: Institute

• Name of the Seminar: Faculty Development Program titled “Advanced Data Analysis for Business Research Using Statistical Packages” | Date: 22nd June–5th July, 2015 | Location: Gujarat Technological University, Ahmedabad | Sponsored by: University

• Name of the Seminar: A State Level Workshop on “Website Development” | Date: 20th–21st September, 2016 | Location: P. S. Science and H. D. Patel Arts College and N. P. College of Computer Studies and Management, Kadi | Sponsored by: Institute

• Name of the Seminar: Faculty Development Programme on “Interactive Teaching Methods Including Active and Problem-Based Learning, 4C’s Theory and Employability Skills for the 21st Century World of Work” | Date: — | Location: Kadi Sarva Vishwavidyalaya, Gandhinagar and GTEP, UK under UK–India Education Collaboration | Sponsored by: University

• Name of the Seminar: Faculty Development Programme on “Goods and Service Tax” | Date: 1st–3rd May, 2017 | Location: Kadi Sarva Vishwavidyalaya, Gandhinagar | Sponsored by: University

• Name of the Seminar: Conference on “Rashtrey Jagruyam Vyam” | Date: 13th April, 2018 | Location: Dr. Babasaheb Ambedkar University, Ahmedabad and Gujarat Sahitya Academy, Gandhinagar | Sponsored by: University

• Name of the Seminar: Conference on “Bauddhh Dharma Avam Dr. Babasaheb Ambedkarji” | Date: 14th April, 2018 | Location: Dr. Babasaheb Ambedkar University, Ahmedabad and Gujarat Sahitya Academy, Gandhinagar | Sponsored by: University

• Name of the Seminar: HR Conclave on “Human Resource Transformation in the Digital Age” | Date: 12th October, 2018 | Location: Indus University, Ahmedabad | Sponsored by: University