Profile Summary:
Mr. Ashwin J. Rajput is an emerging academic professional with a solid academic foundation in Business Administration and Marketing, complemented by practical exposure in Sports Management. He is currently serving as an Assistant Professor at Narsinhbhai Patel College of Computer Studies & Management, Kadi Sarva Vishwavidyalaya, where he contributes to teaching, research, and academic coordination.
He holds a Master of Business Administration from Gujarat Technological University and is presently pursuing his Ph.D., reflecting his continuous commitment to academic advancement and research excellence. His teaching philosophy emphasizes outcome-based education, experiential learning, and the integration of contemporary business practices into classroom instruction.
His academic and research interests include Marketing Management, Digital Marketing, Sports Marketing, Neuromarketing, and Gamification in Marketing, with a focus on understanding evolving consumer behavior and brand engagement strategies.
Mr. Rajput actively participates in research publications, faculty development programs, and institutional initiatives, contributing to student development, academic quality enhancement, and the overall growth of the institution.
Academic & Professional Experience:
- Assistant Professor (Dec 2025 – Present) – Narsinhbhai Patel College of Computer Studies & Management (NPCCSM), Kadi Sarva Vishwavidyalaya – Engaged in teaching management and marketing subjects, guiding student projects and research activities, and coordinating academic and co-curricular programs.
- Assistant Professor (Dec 2023 – Nov 2025) – President Commerce College Kalol / Shree Sharda BBA-BCA College – Taught undergraduate commerce and management subjects, guided student projects, and coordinated academic and institutional activities.
- Assistant Physical Instructor (Apr 2022 – Nov 2023) – Gandhinagar Institute of Technology (Gandhinagar University) – Managed physical education and sports activities and organized inter-college sports and student development programs.
- Sports Teacher & Administrator (Dec 2021 – Apr 2022) – H.B. Kapadia New High School, Chhatral – Supervised sports curriculum and supported administrative activities.
- Cricket Coach (May 2018 – May 2020) – Ananya Vidhyalaya – Provided professional cricket coaching and organized sports tournaments and training camps.
Research & Publications:
Mr. Rajput has published research papers in the areas of neuromarketing, customer relationship management, and gamified sports marketing.
Some notable publications include:
| Article Title |
Year |
Journal Title |
ISSN/ISBN No. |
Volume |
| Effects of Neuromarketing on Brand Resonance |
Mar-24 |
Saarth E-journal of Research |
ISSN 2395-339X |
9 |
| Consumer Relationship Management and Neuromarketing: A Study |
June-24 |
Saarth E-journal of Research |
ISSN 2395-339X |
9 |
| Customer Perception and Engagement Towards Gamified Sports Marketing Campaigns: A Primary Study in Ahmedabad City |
Nov-25 |
Research Matrix: International Multidisciplinary Journal of Applied Research |
ISSN 2321-7073 |
4 |
| Play First, Buy Later: Are Sports Brands Turning Customers into Gamers to Build Brand Equity? |
Feb-26 |
Research Matrix: International Multidisciplinary Journal of Applied Research |
ISSN 2321-7073 |
18 |
Workshops/conferences/seminars/Training / FDPs Attended:
Mr. Rajput has actively participated in various national and state-level Faculty Development Programs, research methodology workshops, AI in education programs, and digital marketing certifications to enhance his academic and research competencies
Names of Seminar/ Training/ Summer Institute/Refresher’s Courses/ Symposia attended
| Sr. No. |
Name of the Seminar |
Date |
Venue |
Mode |
| 1 |
Faculty Development Programme on AI Tools for Academic Work & Classroom Innovation |
December 2025 |
Bhagat Phool Singh Mahila Vishwavidyalaya |
Online |
| 2 |
Faculty Development Programme on AI For Educators-2025 |
Aug–Oct 2025 |
SWAYAM PLUS, Ministry of Education, in Collaboration with Intel India |
Online |
| 3 |
Faculty Development Programme on Research Methodology & Use of AI Tools in Research Mode |
December 2025 |
Silver Oak University |
Online |
| 4 |
Faculty Development Programme on “Basics of AI, Cloud and Security for Multidisciplinary Applications” |
October 2025 |
Gujarat Technological University |
GTU |
| 5 |
Faculty Development Programme on Effective Writing of Research |
July 2025 |
Noble University |
Online |
| 6 |
State Level Seminar on Economics |
March 2018 |
Gujarat University |
Kalol |