Dr. Shekha Halvadia is a highly qualified academic and professional with dual Master’s degrees in Marketing and Human Resources, along with a Doctorate in Competency Analysis of medical representatives. With a strong foundation in both business strategy and human behavior, she brings a unique interdisciplinary approach to teaching and training.

A fluent speaker and a compelling educator, She is known for her dedication to student growth, combining conceptual clarity with real-world applications. Her classrooms are dynamic spaces where learning is engaging, inclusive, and results-oriented.

Dr. Halvadia believes that every student has the potential to excel when provided with the right guidance and environment. She focuses on nurturing critical thinking, industry relevance, and self-confidence in her students, helping them evolve as capable professionals and responsible individuals.

Academic & Professional Experience:

• Assistant Professor  (Since 2008) – N.P. College of Computer Studies & Management, Kadi

Research & Publications:

Dr. Shekha Halvadia has presented and published numerous research papers at national and international conferences. Her research spans focus on advertising and traditional marketing practices, competency mapping, HRM, and online service quality, Embracing technology integration, text mining, mobile health, and digital consumer analytics

• Article Title: A Study on Impact of Perceived Risk and Online Trust on Attitude towards Internet Banking Usage in India | Year: 2013 | Journal Title: Consumer Behaviour and Emerging Practices in Marketing | DOI/Link: https://www.researchgate.net/publication/289281191 | Volume: 1

• Article Title: Online Service Quality: Scale Development and Validation | Year: 2019 | Journal Title: Global Journal of Research in Management | ISSN: 2319-8915 | Volume: 9

• Article Title: mHealth Apps on the Rise: Exploring the Influence of App and Individual Characteristics on Adoption | Year: 2023 | Journal Title: World Conference on Information Systems for Business Management | ISSN/ISBN: ISBM 2023 | Volume: 833

• Article Title: Using Text Mining to Identify Key Dimensions of Service Quality for the Indian Public Sector Banks’ Mobile Banking Apps | Year: 2022 | Journal Title: Research Square | DOI: https://doi.org/10.21203/rs.3.rs-1536236/v1

• Article Title: Content Analysis for Internet Banking Portal Service Quality Dimensions | Year: 2018 | Journal Title: International Journal of Research in Engineering, IT and Social Sciences | ISSN: 2250-0588 | Volume: 8

• Article Title: Shock Advertising and Its Impact | Year: 2011 | Journal Title: International Journal of Sales and Marketing Management | Volume: 1

• Article Title: Competency Analysis of Medical Representatives in India | Year: 2018 | Journal Title: International Journal of Research in Engineering, IT and Social Sciences | ISSN: 2250-0588 | Volume: 8

• Article Title: Important Competencies for Medical Representatives: Scale Development and Validation | Year: 2018 | Journal Title: International Journal of Research in Engineering, IT and Social Sciences | ISSN: 2250-0588 | Volume: 8

• Article Title: Impact of Perceived Risk and Benefits on Intention to Use Mobile Health Applications: Moderating Role of Information Disclosure Intention | Year: 2025 | Journal Title: World Conference on Information Systems for Business Management | ISSN/ISBN: ISBM 2024 | Volume: 1254